I discover user goals and behaviors, conduct workshops that help better understand business objectives, identify opportunities during research phases, quickly create solutions and prototypes in line with the identified technology, and finally, test the created products.
Within the project timeline, but only if you let me drink coffee.


Master’s degree in Design, Interaction Design program, graduated with honors.

2010/2013 – Iuav University of Venice.

Bachelor’s degree in product design, graduated with honors.
2005/2009 – University of Palermo.

Work experience

Senior Product designer – 2022 – Present – Oval money. Turin, Italy

Senior UX Designer – 2019 – 2022 – Domino. Turin, Italy.

Senior UX Designer – 2017 to 2019 – Hinto (Formerly Ibuildings). Turin, Italy.

Product Designer – 2013 to 2017 – Mosaicoon Spa. Palermo, Italy.

Graphic Designer – 2013 – DRT adv. Palermo, Italy.

Product Designer – 2010 – LEMA Spa. Como, Italy.

Product Designer – 2010 – Mediterranea Engineering. Palermo, Italy.

Product Designer – 2009 Internship – Acom. Palermo, Italy.

Exhibition designer – 2007 – Livedesign,Kartell, Lorenzo Boni, Philip Starck Network. Palermo, Italy.

Exhibition designer -2006 – Livedesign – Magis. Palermo, Italy.

Presentations and workshops

Team up your design system – October 2018
Talk and workshop on how designers and developers can build a team design system, from analysis to delivery.

Design System: Setup and First Steps – May 2018
How to build a design system from an existing interface. How to conduct an audit of design patterns used, build a pattern library, and design a library of modular, reusable UI components in sketch apps. Milan, Italy.

From idea to sketch – March 2018
How to use sketching techniques to help stakeholders and customers visualize and communicate their ideas and interfaces.

Marketing Segmentation and Personas, complementary methods – Web Marketing Festival, June 2017
Why and how Marketing segmentation and Personas should be used together.