Starting with personas, an Audience based architecture was identified.
Following this strategy, two main pages were designed, one for publishers the other for advertisers. The remaining pages, of interest to the entire target audience, were intended to complete the information within the sign-up path.
Once the strategy was outlined, it was easy to design the structure of the pages based on the information to be displayed and the information path for users to follow.
The previous site was mainly illustrated, had certainly done its job but visually did not let the technology-related aspects and the platform that was supporting the network shine through. It was therefore decided to take sites related to technology and the digital world as a reference.