Founded in 2010 in Sicily, Italy, Mosaicoon was a tech startup whose goal was to become the reference point for creatives and brands in the field of Online Video Advertising.
In its maximum expansion period it counted 140+ employees in 6 countries and won the Italian prize for innovation and recognized among the Top 15 best European Scaleup.
The redesign of the site was born at the time when Mosaicoon was still a hybrid reality with at its core the video production department but also two proprietary platforms for web video distribution and tracking of distribution results.
In this scenario, it was useful to engage key stakeholders from the business departments through interviews and workshops, with the aim of fully outlining the business objectives.
Involving the technical team at this stage helped us identify opportunities and technical difficulties and define time and cost.